Oh how fast companies are waking-up to how they can “bolt-on” Mobile VoIP services to their existing services.

Business VoIP service provider, Junction Networks, today announced that their customers can use fring to make Mobile VoIP calls thanks to fring. Now the cool thing about this announcement isn’t that the two companies are partnering, it is that a company was creative enough to simply use fring’s existing capabilities to deliver a bolt-on offering to their existing services. Truth be told, I have been doing this myself (and with RF.com) for the last two months and it has worked extremely well.

For those of you who are not familiar with fring, they are an aggregrator of sorts, allowing you to access many different communications accounts via their client. One of the options is to use a “SIP provider” (your VoIP provider) to send and recieve calls. So in essence, Junction Networks is able to provide Mobile VoIP service, simply by showing their customers how to make calls via fring using their account credentials. It’s so simple and so obvious, it is a wonder more VoIP service provider’s aren’t doing this (I suspect more will be doing something like this very soon).

Kudos to Junction Networks on this. Very nice work.